Assured Senior Living Solutions

Client: Assured Senior Living Solutions

David Reed first explained his business concept as this: he wanted to create a free service that would connect people with resources to help them care for their aging parents or partners.  After a little bit of discussion, it became clear to me that his audience was going to run the spectrum of young adults to older adults who were searching for help.  A quick search of many nursing home sites brought up a common theme – these sites tended to be designed to either sell, sell, sell, or they were designed with the person needing the help being the target demographic!  And even though I wasn’t looking for a service myself, I found myself getting confused by the process!  I can only imagine what clients would be going through!

That’s why I thought it was important first and foremost to put together a campaign that communicated empathy.  Something that would speak a word of calm to anyone looking for services, which is why I started with the tagline, “Life is complicated.  Caring for your loved one shouldn’t be.”

From there, the project included branding & logo design, rack card designs, business cards, digital letterhead, and a website, which included a blog.  You can check out their website at http://www.assuredsls.com.

Some Of The Other Stories I’ve Helped to Tell

Part of my job as Graphics/Publications Artist at Fremont Community Church was to support the church’s Student Ministries position. One of my first tasks was to create a logo and print material for the annual See You At The Pole rally.

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In 2014, I worked to create a new logo for the Fresno Athletic Hall of Fame. That logo can be seen in print and web materials, as well as in the proposal for the new Athletic Hall of Fame display to be featured at Fresno State University’s SaveMart Center.

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David Reed first explained his business concept as this: he wanted to create a free service that would connect people with resources to help them care for their aging parents or partners.  After a little bit of discussion, it became clear to me that his audience was going to run the spectrum of young adults

Read More