Sole2Soul Sports: Summer 2015
Sole2Soul Sports is a locally owned store specializing in running shoes, equipment, and accessories. Part of their mission is to not only provide the best equipment and expertise for their market, but the owner, Scott Newton, helps manage several running events all over California. He approached me early in 2015 to ask about designing logos, fliers, and posters for their annual Summer Series, a 5k chip timed race held every other week through the summer at Woodward Park in Fresno. After studying several running groups and the demographic of Scott’s north Fresno location (the closest location to Woodward Park), I put together the following logos and designs for Sole2Soul Sports and their Summer Series in 2015.